AI can help e-commerce businesses boost their sales by up to 30%.
Sounds pretty impressive? It’s easier to achieve it than you might have thought!

Generative AI (GenAI) in e-commerce search is an easy-to-integrate functionality that can drastically increase customer satisfaction and, ultimately, business sales.

Let’s look at the top 3 real-world examples of the major e-commerce giants—Asos, eBay, and Ikea.

We have revealed the practices that they are using, which means that you should use them too.

Asos: Gen AI-powered product discovery

We don’t think you need an in-depth introduction to Asos. This leading online fashion retailer has integrated GenAI to refine the intuitiveness of its search functionality.

Here are the strategies you should “steal” from Asos:

Asos exploits GenAI to offer users visual search.

Shoppers can upload images of clothing they like, and the AI identifies similar items available on the e-shop.

This feature immediately eliminates the hassle of keyword searches and speeds up product discovery.

Personalized Recommendations

Asos’s GenAI algorithms offer personalized recommendations for clothing and accessories. These suggestions are based on previous searches and the latest fashion trends.

Natural Language Processing (NLP)

Asos employs another highly converting feature - NLP.

This means customers can search using natural, conversational-like language, and the AI will understand these queries to provide accurate search results.

This unlocks a seamless and intuitive search experience.

eBay: Marketplace search, mastered.

eBay, one of the biggest marketplaces with thousands of products, uses GenAI to improve search experience and handle diverse and large product inventory.

Here are the top 3 use cases you should implement in your e-shop.

eBay exploits GenAI to achieve a converting semantic search.

Such a search understands the intent behind user queries rather than just matching keywords.

This opens opportunities for more relevant search results, even when users input abstract, complex, or jargon-based queries.

eBay’s AI-powered Vector Search (image recognition feature) allows users to search for products using photos.

The AI automatically analyzes the images, identifies products, and finds similar listings on the platform. This is particularly useful for unique or hard-to-describe items (when shoppers don’t know the precise term).

Predictive Text and Autocomplete

GenAI in e-commerce provides predictive text and autocomplete suggestions as users type their queries.

This speeds up the search process and guides users towards popular and relevant products they might not have considered.

Ikea: Home shopping, achieved differently

Ikea is pushing the boundaries of GenAI in the home furnishing sector.

Here are the best practices you should apply in your own business (even if it’s different from home furnishing).

Search-assisting chatbot

Ikea uses a generative AI chatbot powered by ChatGPT, which acts as a personal assistant for customers.

This chatbot (alternative to GenAI Shopping Assistant) can answer questions, make personalized design suggestions, and help users find the precise furniture or home interior accessories they are looking for.

Ikea is effectively exploiting GenAI-powered forecasting.

Their AI-driven demand forecasting has improved their supply chain accuracy, leading to better stock management and reduced waste.

Ikea is also considered to use in-depth search analytics that provide insights into how users search for information on their site search.

This helps to predict future product demand and provides even better search accuracy.

Looking for effective search solutions on your e-shop? What if we told you that you don’t need an in-house team of developers or search specialists to achieve the best practices from the market leaders?

This is where LupaSearch steps in.

LupaSearch offers an all-encompassing e-commerce search solution that leverages the best GenAI practices without your need for substantial financial investment or coding skills.

With LupaSearch, e-commerce businesses can unlock the benefits of advanced AI-powered search capabilities ensuring a seamless and enhanced shopping experience.

With LupaSearch, you can be one step ahead in the competitive e-commerce landscape.

Request a free product demo, and let’s have a productive conversation.