Website visitors who use a site search are 2.4 times more likely to buy.
The chances skyrocket if you turn this search experience into an interactive and seamless one.
How can you achieve it?
Generative AI in site search can be your answer.
Traditional site search engines cannot deliver two things:
- A keyword-based search cannot satisfy the needs of modern shoppers. It often falls short of understanding abstract and complex search queries.
- A traditional site search cannot provide an interactive search experience. It’s not designed to work like this.
But Generative AI, applied to site search, can.
How does Generative AI in site search work?
Meet GenAI Shopping Assistant - an advanced AI-powered e-commerce search feature that leverages the power of generative AI to provide a conversation-like search experience.
It uses neural network-based Large Language Models (LLMs) to understand and interpret complex queries, delivering highly relevant results.
This not only improves search accuracy but also significantly boosts conversion rates.
How does it work in real life?
Imagine your website visitor typing “What ingredients do I need to make pasta carbonara?”, and your site search offers the list of products ready to add to the cart.
Real-world examples:
For outdoor equipment-selling business:
Query: “What gear do I need for a weekend hiking trip?”
Experience: Users receive a detailed checklist of essential hiking gear, such as backpacks, hiking boots, water bottles, maps, and first-aid kits, ensuring they are fully prepared for their adventure with just a few clicks.For furniture and home interior-selling business:
Query: “How can I renovate my kitchen on a budget?”
Experience: The search provides a list of affordable renovation supplies, including, cabinet hardware, lighting fixtures, and interior details, allowing users to buy everything they need for their kitchen makeover.For bookstores:
Query: “What books should I read to learn about World War II?”
Experience: Offers users a list of highly recommended books on World War II, including historical overviews, personal memoirs, biographies, and scholarly analyses. This way, users can easily add multiple titles to their cart, buying a well-rounded personal library on the subject.
Should you use it in your e-store?
If you have more than one product, usually, yes. It pays off.
GenAI Shopping Assistant encourages users to interact with the search bar as if they are speaking with a shopping assistant.
Besides, it understands and processes complex and multi-faceted queries, providing accurate and relevant results.
And last, it does all this by tailoring search results based on user behavior and preferences. This makes the shopping experience more personalized and engaging.
How to use GenAI Shopping Assistant to create an interactive search experience?
Start by integrating GenAI Shopping Assistant into your existing e-commerce platform. To do this, pick LupaSearch as your e-commerce search partner.
The LupaSearch team will guide you through the setup process. You don’t need any coding knowledge or a tech team to achieve that.
Enjoy the improvement of your site search and the growth of the store’s conversion rates.
Frequently check reports, stats, and analytics to gain insights into user behavior and preferences. Use this data to refine your AI model and improve search accuracy.
Yes, it’s that easy to take the most out of your e-commerce search solution.
Start today.