The way we search for information on the internet has dramatically evolved. With the widespread use of mobile devices, home assistants, and other voice-activated technology, voice search usage has skyrocketed.

The growth of voice search is not limited to personal assistants like Amazon’s Alexa or Google Assistant. It is also impacting the way we search for information on websites. The use of voice search technology is revolutionizing site search, making it more efficient and user-friendly than ever before.

So, how exactly is voice search changing the way we search for information on websites, and what benefits does it bring?

Let’s dive deeper into this topic.

Using voice assistant for search

Voice search is a technology that allows users to search for information by speaking into a device instead of typing keywords into a search box. This technology uses natural language processing (NLP) algorithms to interpret spoken words and understand their context.

You can use voice search on various devices, including smartphones, tablets, laptops, home assistants, and other voice-activated devices.

The most common voice search tools are personal assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri.

Traditionally, site search has been a feature that helps users find information on a website by typing keywords into a search box. However, with the rise of voice search technology, site search is becoming more user-friendly and accessible.

1. Faster and more accurate results

One of the significant benefits of voice search technology in the site search is its ability to deliver faster and more accurate results. Voice search uses natural language processing algorithms that can understand the search query context, enabling it to provide relevant results quickly.

For instance, if a user is searching for “best restaurants in New York,” the voice search algorithm will understand the context and provide a list of restaurants in New York that match the user’s criteria.

It makes the search process more efficient and user-friendly, which can help increase user satisfaction and engagement.

2. Improved user experience

Voice search technology also improves the user experience by making the site search more accessible and convenient. With traditional site search, users must navigate to the search box, type in their query, and then wait for the results.

However, with voice search, users can simply speak their query into their device, and the results will appear on the screen.

It makes site search much more convenient and accessible, especially for users who experience difficulties typing or navigating a website. It also helps reduce the time and effort required to find the information.

3. Enhanced mobile experience

The rise of mobile devices has revolutionized the way we access information on the internet. According to Statista, as of 2021, mobile devices accounted for over 50% of all internet traffic worldwide.

With the increasing use of mobile devices, voice search is becoming an essential tool for users searching for information on the go.

Voice search in the site search is particularly useful for mobile users who may have limited screen space or find it challenging to navigate a website on a small screen.

By simply speaking their query into their device, mobile users can quickly find the information without navigating through menus or search boxes.

4. Better accessibility

Voice search technology is also beneficial for users experiencing difficulties typing or navigating a website due to disabilities or other impairments. Voice search allows these users to access the same information as other users, improving the accessibility of websites.

For instance, a visually impaired user can use a screen reader to access a website and use voice search to find the needed information without navigating menus or search boxes.

It can help to create a more inclusive and accessible online experience for all users.

5. Improved SEO

Voice search is also having a significant impact on search engine optimization (SEO). With traditional search, users typically use short search queries, usually consisting of two to three keywords.

However, with voice search, users tend to use longer, more conversational queries, often in the form of a question.

It means that websites must adapt their SEO strategies to accommodate voice search queries. It includes using natural language in website content and incorporating long-tail keywords and phrases that are more conversational.

6. Personalization

Voice search technology also allows for a more personalized user experience. By analyzing a user’s search history and preferences, voice search algorithms can provide personalized recommendations and suggestions.

For instance, if a user frequently searches for vegetarian recipes, the voice search algorithm can learn this and provide personalized recipe recommendations based on the user’s preferences.

It can increase user engagement and satisfaction by providing relevant and personalized content.

If you’re considering implementing voice search technology in your website’s site search, there are several best practices you should keep in mind to ensure a successful implementation.

  1. Optimize your website for mobile.

With the increasing use of mobile devices, it’s essential to optimize your website for mobile use. It includes ensuring that your website is responsive, has a mobile-friendly design, and loads quickly on mobile devices.

  1. Use natural language.

As previously mentioned, voice search queries tend to be more conversational and use natural language. Therefore, it’s essential to use natural language in your website content and incorporate long-tail keywords and phrases that are more conversational.

  1. Provide relevant results.

To provide relevant results, it’s crucial to understand your users’ search intent and provide results that match their criteria. You can achieve this by analyzing user search behavior and using AI-powered algorithms to provide personalized recommendations and suggestions.

  1. Use structured data markup.

Structured data markup is a code that provides additional context and information about a website’s content. It helps search engines understand website content and improve search results. By using structured data markup, you can help search engines better understand your website’s content and provide more accurate search results.

  1. Test and optimize.

Test and optimize your voice search implementation regularly. It includes monitoring user behavior and feedback, analyzing search data, and making adjustments to improve the user experience continually.


In conclusion, voice search technology is revolutionizing the way we search for information on the internet, and its impact is particularly significant in site search.

With faster and more accurate results, improved user experience, better accessibility, and enhanced mobile experience, voice search technology transforms user interaction.

To implement voice search technology in site search successfully, it’s essential to follow best practices like optimizing your website for mobile, using natural language, providing relevant results, using structured data markup, and testing and optimizing regularly.

By doing so, you can provide a more user-friendly and accessible site search experience for all users, regardless of their abilities or devices.